Jim Overman is the Founder & President of J&P Asset Management which he founded in 2017. As a business and hospitality veteran, Jim has over 30 years’ experience, including eight years at ValuePlace and WoodSpring Hotels where he was the Senior Vice President of Operations. Jim is a creative, dedicated and innovative hospitality leader, who’s approach to achieving outstanding sales growth, combined with his operational efficiency techniques to reduce expenses and maximizing profits has improved business valuations for supported hotel franchisees/owners.
Jake is a Director, Operations and Revenue Management at J & P Asset Management. He is responsible for revenue management programs and strategies across different brands. He also provides support to operational platforms among properties. Jake joined J & P in 2020.
Before J & P Asset Management, Jake was the general manager of the Holiday Inn Express in downtown Cleveland with approximate annual revenue in excess of $ 4.5M. He was a special operations manager at Woodspring Suites where he opened and transitioned properties across the country and was awarded President’s Circle and Brand Champion in the same year; running 100% occupancy at a property for 32 consecutive days. He also served as Sr. VP of Operations for Nakota Development. Prior to working in the hotel industry, Jake was a specialist in the public affairs office of the U.S. Embassy in the Philippines. He produced information programs in support of the country plan and was part of the team that managed US congressional and state department visits as well as grants from the International Visitor Exchange and Fulbright programs.
Jake holds a bachelor’s degree from the Far Eastern University and completed the foreign national exchange program at the United States Information Agency (USIA) in Washington, D.C.
Troy is a Director of Area Operations. His role for the company is maintaining excellent, clean, well maintained, and profitable hotels for ownership groups represented by J&P Asset Management, Inc. Troy joined the company in June, of 2018, and is responsible for (but is not limited to) 15 locations currently in Texas, and New Mexico.
Prior to working with J&P Asset Management, Troy was a General Manager for Woodspring Suites, and Nationwide Hotel Management. Troy has also worked in the restaurant industry, from QSR to full-service, holding positions from General Manager, to Regional Training Manager responsible for the certification of all incoming General Managers into position.
Troy is a 1991 graduate of DeSoto High School in DeSoto, MO
James is the Director of Operations & Revenue Management at J&P Asset Management. He is responsible for the overall direction of our Revenue Management Strategies & Programs. This includes the development and implementation of all rates, promotions, pricing, market research, and strategic portfolio projects. He directly oversees the production of all distribution channels: Direct, Web, OTA & GDS. While also providing ongoing training and support to new Revenue, Area & General Managers. James joined the company in 2018.
James holds one of the highest POR scores for the WoodSpring Brand and is instrumental in our Industry leading new hotel ramp-ups to stabilized occupancy.
Prior to joining J&P, James worked for WoodSpring Suites as a Special Operations Manager since 2014. During his time on the Special Ops team, he traveled extensively restoring financial profitability to underperforming properties, training new General Managers, and opening numerous properties across the country.
Steve is the Human Resources Business Partner at J & P Asset Management. He is responsible for all people programs; including but not limited to, hiring, onboarding, benefits, payroll, training, HR metrics, and more. Steve’s role supports the overall business plan and strategic direction of the company. Steve joined the company in 2020.
Before J & P Asset Management, Steve was the principal at The Folden Group, offering talent and organizational consulting services that aligned people and strategies for corporate clients. Steve has led HR operations at WoodSpring Hotels, Nationwide Hotel Management Company, Tosoh America, and he has worked with several other companies in various HR leadership roles.
Steve holds a bachelor’s degree from the University of Maryland. He is also a US Army veteran and a graduate of the US Army’s Sergeant Major Academy.
Nicol leads the J&P training initiatives, is certified by Choice Hotels as a Certified Training Instructor for the WoodSpring Suites brand and holds EMBARK General Manager (GM) brand-certification classes where managers receive classroom training to learn about the brand, brand compliance, safety practices, and more.
Prior to working with J&P, Nicol worked for Value Place/WoodSpring Hotels serving as both a General Manager and a traveling Special Operations Manager where she performed a variety of assignments: property turnarounds requiring team training & development that made an immediate, positive impact in occupancy & revenue, led various rebranding and renovation assignments, new-build openings from construction to soft open, to the planning and execution of Grand Openings & more.
Before joining Value Place in 2012, Nicol was a North Carolina state-licensed insurance agent and spent many years prior in the restaurant industry as a multi-unit restaurant and catering manager.
Michael Jakes, a 10-year-plus veteran of the hospitality industry, is Director of Regional operations for J&P Asset Management, where he continues to elevate the vision of J&P while ensuring all operational areas within the company align with the long-term goals and objectives. Mr. Jakes works with teams to continue to enhance the existing high-level of guest service as well as oversee the growth and expansion plans the company has in the pipeline.
Mr. Jakes joined J&P Asset Management in March of 2018 as Director of Operations, where he ran properties in multiple regions, developed a new group of management teams and inspired company growth. With more than 10 years of experience in the industry and 20 years of leadership experience. Mr. Jakes worked at Woodspring Suites for more than 6 years, most recently as Regional Director of Operations. Mr. Jakes previously worked with Nexus Property Management for more than a decade, serving in various operational development, maintenance, and Human Resource roles of increasing responsibility.
Mr. Jakes spearheaded the organization of J&P’s early-stage development and operational vision. He continues to support the company through facilitating relationships with investors and development groups. Mr. Jakes is a graduate of Southern Ohio College concentrated on Business Management and is also a United States Air Force veteran with 10 years of service.
Tony is a Senior Operations Manager at J & P Asset Management and is responsible for operational oversight of multiple-property units to ensure the business is achieving profit and revenue objectives. In his role he monitors employee productivity, service provided to guests, and markets properties to increase revenue. He also inspects buildings to ensure properties are providing a clean and safe environment.
Before J & P Asset Management, Tony held operational roles from GM to Regional Operations Manager with Schulte Hospitality Group, First Hospitality Group, and Extended Stay America. He has managed both extended-stay and transient properties (i.e. ESA, Marriot Springhill Suites, and Courtyard by Marriott). While at Extended Stay America (10 years) he served in GM and District Manager roles where he was directly responsible for thirty-six (36) new property openings and their successful operational start-up.
Tony is a Certified Hotel Administrator (American Hotel & Lodging Association) and holds a certificate of hotel management from Southeastern Academy. He also attended Triton College majoring in business and hospitality administration.
With over 14 years of hospitality experience, Steve has managed full service as well as select-service properties in almost every sector of the hospitality business. He has extensive experience with new openings, renovation planning, new construction, multi-unit management, and asset management. Past experience includes Director of Corporate Engineering, Regional Operations Manager, and Asset Manager for brands such as WoodSpring Suites, Marriott Hotels, Hilton Hotels, Holiday Inn, and Choice Hotels.
Before joining J&P Asset Management Corp. Mr. McFarlane has owned a successful real estate investment company while consulting with owners and management companies of extended stay hotels along with multi-family units, specializing in hotel opening, training, and how to maximize profits.
Erica is the Senior Director of Business Intelligence for J&P Asset Management and is responsible for gather and analyzing data from various databases and sources to develop reports and provide analytics related to all financial and operational processes within the company. In the past Erica in analytically focused roles with involvement primarily in hospitality, multifamily and real estate industries.
Erica’s hospitality background includes time spent in both extended-stay and mid-to-upscale hotel and multifamily unit businesses. As a Market Research Analyst at Value Place, she was responsible for market research and analytical site selection processes. At WaterWalk she served as Director, Business Development with a focus on major brand initiatives.
Erica holds a bachelor’s degree is from Wichita State University in Management Information Systems (MIS) and Marketing with a minor in Spanish.